Becoming an accidental Internet celebrity has to be tough under the best conditions. What Boston has endured is far worse — he’s a stand-in for the things everyone hates about everyone else.
Is that fair? Not at all.
The story discusses Boston’s attempt to flip the dynamic and turn the attention into a positive. Good for him.
What’s interesting is that the captions that accompany many of the Scumbag Steve entries aren’t too far off from the real guy:
… just from that one photo, caption writers have been able to guess many things about Boston that are accurate. He smokes menthols. He drinks Mountain Dew. He’s unemployed (he studied to be a chef at a technical college). He lives at home with his parents. He’d like to be a rapper.
I’m not sure what to make of that. At first I thought the accuracy was funny (because it is, let’s be clear). But it’s also disconcerting because it reinforces stereotypes, and that reinforcement creates a slippery slope. Forgive one stereotype and you might forgive another and another.
The magazine industry might want to consult the following video the next time they’re fighting for consumers’ hearts and minds. Be sure to watch the whole thing. It’s not what it initially appears to be. And you might want to…
It’s rare when you see such a clear example of the Internet’s disruption: OK Go, the band best known for its clever music videos, has severed ties with its record label, EMI. The reason? The label is caught in old-think…
It’s rare when you see such a clear example of the Internet’s disruption: OK Go, the band best known for its clever music videos, has severed ties with its record label, EMI. The reason? The label is caught in old-think and wants to disable the embed function on the group’s web-based videos.
It often seems that major content companies and platform firms walk in lockstep when it comes to digital distribution, but two articles published today reveal significant philosophical differences. Here’s an excerpt from a Bloomberg story on Viacom’s uneasy relationship with…
It often seems that major content companies and platform firms walk in lockstep when it comes to digital distribution, but two articles published today reveal significant philosophical differences.
Viacom has to ensure that placing television shows and films online adds to its profit, through sources such as advertising sales, subscription fees and revenue from enabling users to buy content by downloading it, [Philippe] Dauman said. The viability of such a model relies on strong intellectual property safeguards, he said. [Link added.]
And here’s a passage from an AP story looking at a similar online offering from Comcast:
Comcast executives said the company plans to generate revenue by adding more and different types of ads on the sites. But the company’s goal is not necessarily to profit from it but to keep subscribers happy enough so they don’t cut the cord or defect to a competitor. [Emphasis added.]
The content creator is worried about direct revenue from the content, while the platform provider is more concerned about keeping its subscribers happy. It’ll be interesting to monitor Comcast’s mindset if/when that NBC deal goes through.