No agenda to protect
No vendor relationships, no account to grow. Just the right answer.
Fractional web & AI strategy
I tell you what to work on, not what’s trending.
For Series B and C teams that have to make real decisions this quarter.
What I offer
Which AI bets are worth it
Most AI investments won’t move your numbers. I find the ones that will.
A plan you can start now
Written, in order, with names on it. Your team runs it without me.
The diagnostic
Anyone can hand you a score. I tell you what’s causing it.
How AI search finds you
What ChatGPT and Claude tell your buyers about you, and why.
How machines read your site
What AI tools can actually pull from your pages, and what they get wrong.
How your content holds up
Whether you’re saying something competitors aren’t, or filling a calendar.
Why hiring won’t fix it
The problem is how your content is built, not how many people you have.
Case studies
+145%
From scattered blog to lead channel
Security SaaS startup. Pillar-page architecture and an internal contribution model.
50%
Content architecture as a conversion layer
Domain authority doesn’t convert on its own. I built the pathways into a learning platform.
+35%
Strategy through a major pivot
O’Reilly moved from publishing to SaaS. I set traffic records mid-pivot.
What I bring
More than twenty years on the web. Enough cycles to tell a real shift from a fad.
I’ve run content and web teams at developer tools companies, security platforms, publishers, and financial services organizations — usually as the only strategist in the room, with a small budget and a long list of priorities.
I don’t bring a template. I look at your buyers, your stack, your constraints, and what your team can actually take on.
Activity isn’t productivity.
If you can’t draw a line to a business outcome, it isn’t strategy.
Know what not to do.
Clarity about what to skip is worth as much as clarity about what to build.
Hype curves always flatten.
Build for where the technology lands, not where it peaks.
Two ways to work together
The Diagnostic
Fixed fee, six to eight weeks. A written diagnosis, a plan, and a working session with your team.
Fixed fee · 6–8 weeks
Ongoing Strategy
Three-month minimum, then month to month. I work with your team, not around them.
3 month minimum · then monthly
Let’s talk
Tell me what you’re working on and what’s in the way. We’ll figure out whether it’s a diagnostic or ongoing work.