I was ready to rip this Twitter Effect story for being one of many “trend out of thin air” pieces commonly found in consumer-centric technology coverage. But I was pleasantly surprised to have my initial assumptions proven incorrect.
The headline teeters on hype, but the story itself asks a reasonable question — do rapid-fire Twitter reviews influence film revenue? — and (gasp!) presents multiple viewpoints that don’t glom on to comfortable conclusions. The piece, which is really worth a read, says Twitter might influence receipts for some films. It’s nice to see nuance for a change.