Heads up, traditional media! Pay very close attention to what OK Go just did

It’s rare when you see such a clear example of the Internet’s disruption: OK Go, the band best known for its clever music videos, has severed ties with its record label, EMI. The reason? The label is caught in old-think…

It’s rare when you see such a clear example of the Internet’s disruption: OK Go, the band best known for its clever music videos, has severed ties with its record label, EMI. The reason? The label is caught in old-think and wants to disable the embed function on the group’s web-based videos.

OK Go … God bless ’em … told EMI to politely bugger off. The band knows embedding is an absolute must-have if you want to harness the web’s power.

Speaking of which, here’s the group’s latest masterpiece: