Pixar’s “Blue Umbrella” and sneaky YouTube views

The Wall Street Journal’s YouTube channel had a hit recently. But not really.

According to Ad Age, a teaser for Pixar’s animated short “The Blue Umbrella” was posted by the WSJ and that clip has generated more than 2 million views.

This is why you can’t take digital analytics at face value. The WSJ didn’t produce this video. Pixar did. The draw was Pixar. (And beyond that, the teaser itself is underwhelming.)