Tag Archives: marketing

I’m so glad this marketing consultant got in touch with me

I got this in my inbox today from a “marketing consultant.”

Foddernetwork.com Team,

I thought you might like to know some reasons why you are not getting enough Social Media and Organic search engine traffic for Foddernetwork.com.

Wait, wait! I know this one!

I’m not getting enough “Social Media” (capital “S,” capital “M”) and “Organic search” (capital “O,” not sure why it’s a lowercase “s”) because it’s been years since those sites were updated.

That little fact is what makes the postscript on the original message so confusing:

PS I: I am not spamming. I have studied your website and believe I can help with your business promotion …

Two things:

1. When you say you’re not spamming you most definitely are spamming.

2. If you clicked through to any of the sites listed on foddernetwork.com you’d see they ceased publishing quite a long time ago. Your extensive study of my web properties must have missed that. Odd.

And while I’ve got you here, esteemed marketing consultant, here’s a tip: Your tone needs work. You can think I’m an idiot, but don’t let me know that.

A quick and useful introduction to inbound marketing funnels

Rand Fishkin (@randfish) of SEOMoz put together a fantastic introduction to inbound marketing funnels. Here’s the video:

The video’s associated blog post includes an example of SEOMoz’ funnel. I appreciate that it features RSS as a channel. Too often RSS is overlooked — or ignored entirely — in favor of flavor-of-the-month social platforms. It’s important to understand your total reach, and to do that you have to know all of your engagement channels.

Conferences and custom mobile apps: Yup, that makes sense

Attendees at the LeWeb conference held earlier this month had an extra organizational tool at their disposal: a custom iPhone app.

I cannot believe how much sense this makes. As app frameworks become more common, and development costs come down, I can see a point in the next two years when conference apps move from novelty to must-have. Sort of like Wi-Fi (but hopefully more reliable).

And let’s not forget the sponsorship opportunities here, either. A smart sponsor could use the app to send a hyper-targeted message to a hyper-targeted audience. Toss in some sort of booth contest, and you’ve got the marketing equivalent of the Death Star’s tractor beam.