Houdini’s database stayed up, and it still played a role in the Obama campaign’s efforts on Election Day 2008. But it was clear that the system hadn’t been ready for the wave of data it was supposed to handle. “2008 was the ‘Jaws’ moment,” said Obama for America’s Chief Technology Officer Harper Reed. “It was, ‘Oh my God, we’re going to need a bigger boat.”
Works every time.