The Onion’s social media startup takedown

I’m glad we live in the same world as The Onion.

Their latest bit of brilliance: “New Social Media Startup Launches, Shuts Down Within 45 Minutes

During a candid postmortem 10 minutes after the site had been removed and an hour after it had launched, Nesheim cited myriad difficulties in the site’s first 15 or 20 minutes, including logistical hurdles, a stubborn market share, and administrative hassles.

“Here’s to a new global paradigm in 2013!”

The “Buzzword Report” (PDF) from Twelve Thirty Eight compiles PR jargon that makes journalists batty.

Granted, it doesn’t take much to get journalists upset. They’re an inflammatory lot.

But Gandhi himself would achieve apoplexy upon receiving this in his inbox:

“Thanks for reaching out to me on this one, and I look forward to circling back to you in the near future. Though I have to warn you that, as of this moment in time, we have poor visibility going forward. Here’s to a new global paradigm in 2013!”

Here’s to a new global paradigm in 2013!

I have no idea what that means. I will use it religiously.

More nuggets of horror are contained in the full report. There’s also useful guidelines for PR folks who need to interface with paradigm-shifted journalists.

Via PR Daily and and Mediabistro’s Morning Media Newsfeed

Phrase to know: “Impossibly Gigantic Urban Apartment syndrome”

Nona Willis Aronowitz offers a fantastic label for a common television problem:

“Impossibly Gigantic Urban Apartment syndrome”

“Friends” was the worst offender — that bit about Monica’s grandmother owning the place was too convenient. “Glee” now suffers from the same thing. There’s no way Rachel and Kurt could afford that warehouse they live in. I don’t care how suspect the neighborhood is.

“Seinfeld,” however, deserves credit for putting Jerry in a reasonable home.