Tag Archives: best practices

Here’s what good web production looks like

Video section on the ESPN.com homepage

Video section on the ESPN.com homepage

This is a screenshot of the video block that sits half-way down the ESPN.com homepage.

Notice each video has a specific and properly formatted headline. No clunky ellipses. Every word carefully chosen. Even the spacing matters.

These are the subtle cues that separate excellence from mediocrity. Taken individually, these efforts don’t matter much. But put them together — all the thoughtful edits, all the care that goes into media selection, all the language — and they create the sense of professionalism that’s a hallmark of top-tier organizations.

Journalism pet peeves [Ongoing]

An ongoing list of journalism habits that get stuck in my craw.

Audience hatred — You are not better than your readers. You are not smarter than your readers. You can hate readers all you want in your off time, but while you’re on the clock you need to serve them with everything you’ve got. Find value. Create value. Seek viewpoints. Respond to comments. Give a shit. Without an audience, you’ve got nothing.

Killing (tech) — Technologies do not kill other technologies. One might supplant another. The market might choose another. But gadgets do not have homicidal urges (yet).

Lists of pet peeves — That’s right. I’m violating my own pet peeve. No one cares! (And yet, I continue …)

Non-linking — Please. Seriously. Please. If you include a URL in a story, and that story is posted on the Web, you must take the three extra seconds required to link it in.

Stand-in opinions — Squeezing a quote out of a source that just happens to dovetail with the exact point you sought to make does not make you objective. At best, you’re being opaque. At worst, lame. Just say it. Put it out there. I’d appreciate the honesty. Maybe all the time you’ve spent researching and talking with folks has given you — hold on, this is gonna hurt — an opinion of your own.

Stealing and/or non-acknowledgement — I realize journalists are supposed to live for the exclusive. That’s fine. Competition is a good thing. But when you get scooped, give credit where it’s due. Cite the original source and link to the story, even if it’s a hated competitor. They won this battle, maybe you’ll get the next one.

Got others? Please share them below.