After reading through this Mashable piece, it’s clear that all of the FT’s paywall experience — and, importantly, all of its related data — has made the organization quite savvy. For example:
Looking through some of the reader data — the FT’s data team now numbers more than 30 across three groups — the FT was able to recognize the kinds of patterns readers display before purchasing subscriptions. “We would see the sort of articles they were reading and the frequency they were reading those articles, for instance, and we began to map those,” [CEO John] Ridding explains. “People do behave in predictable ways.”
“… the FT was able to recognize the kinds of patterns readers display before purchasing subscriptions.”
If you can get people where they’re thinking out loud and revealing things that they might not have thought about, but they’re so caught up by the engagement, that they feel a desire for themselves and for you to tell you about choices they made and experiences that shaped them, you always want to know, “What was it that made you who you are and enabled you to do what you do?”
“What was it that made you who you are and enabled you to do what you do?”
Native advertising is all the rage, but there’s still so much work to do, so many lessons to learn, and so many mistakes to make. That’s why I love this line from Adweek’s Charlie Warzel:
For native advertising to succeed, its practitioners need to be mindful that it’s not yet universally accepted, and traditionalists need to unmoor themselves from the idea that native is a corrosive practice that undermines great journalism and see that it could even be its savior.
Despite no longer having an organization or a job or maybe even a desk, former Boston Phoenix staff writer David S. Bernstein (@dbernstein) still managed to break the story that Boston Mayor Thomas M. Menino would not run for another term (this is huge news in Boston — physicists have determined that Menino is the city’s Constant).
The “conclusions” sections of research reports are often dry, and occasionally impenetrable.
Here’s what those sections should aspire to:
We hope other researchers will find the data we have collected useful and that this publication will help raise some awareness that, while everybody is talking about high class exploits and cyberwar, four simple stupid default telnet passwords can give you access to hundreds of thousands of consumer[s] as well as tens of thousands of industrial devices all over the world. [Emphasis added.]
What I really need is to write a blog post that clears the decks, one that owns up to how starkly impersonal my posts have been for months now, and essentially gives me permission to start trying to write again.
Everyone should give themselves the chance to try again.