I’ve been working on a keyword project. The idea is to identify high-volume keywords in areas where my company is invested. Specifically, we put on a bunch of events and each of these events aligns with a technical area. These areas revolve around unique technologies and techniques, and technologies and techniques just happen to map beautifully with keywords.
So, we’re building original content that’s constructed to rank well for target keywords. And we’re doing this in a non-sleazy way that’s editorially sound and won’t make my journalism degree burst into flames.
I’ve been using Google’s Search Console with this project. While poking around in this tool, I’ve discovered there’s sometimes a significant gap between the keyword I think I’m ranking for and the keyword I’m actually ranking for. Continue reading →
Of particular note: It took a long time for Simmons and Maron to figure out how their podcasts would work and how they’d approach them. They tinkered and pushed until they landed on the right combination. It’s a reminder that when you have a nagging sense you’re on to something, persist until you can’t persist anymore.
Listen for: The embedded ads during the episode (no, really). Companies like Stamps.com and Squarespace are ubiquitous podcast advertisers—so much so, Maron was able to finish Simmons’ ad copy on the fly (“click the microphone in the upper-right corner …”).
“Apple users spent $2.7 billion on subscriptions in the App Store in 2016, an increase of 74 percent over 2015. Last week, the music service Spotify announced that its subscriber base increased by two-thirds in the last year, to 50 million from 30 million . Apple Music has signed on 20 million subscribers in about a year and a half. In the final quarter of 2016, Netflix added seven million new subscribers — a number that exceeded its expectations and broke a company record. It now has nearly 94 million subscribers.”
Netflix has nearly 94 million subscribers.
That’s an amazing number. Those aren’t “users.” Those are people who pay for the service.
For years I’ve joined the chorus lamenting the impending doom of creativity, content, and culture. No one will ever pay for anything .
I think back to that moment 10 years ago when I realized that online advertising was a race to the bottom for all but a few massive companies. I was distraught. Really, I was legitimately upset. I was fascinated by the internet’s possibilities, yet it seemed to be built on a pile of sand. I wondered how it would all play out. I wondered if I needed to find a new line of work.
And yet, here we are.
When I consider my own digital subscriptions I’m struck by how easily and naturally they’ve arrived. At a certain point, each one just made sense and just fit in.
If you measure performance in pageviews, you encourage slideshows. If you measure performance by social shares, you encourage clickbait headlines and giant Like buttons. Finding a metric that lines up with a publisher’s goals is one of the most important things it can do to encourage better work … [Emphasis added]
Notice each video has a specific and properly formatted headline. No clunky ellipses. Every word carefully chosen. Even the spacing matters.
These are the subtle cues that separate excellence from mediocrity. Taken individually, these efforts don’t matter much. But put them together — all the thoughtful edits, all the care that goes into media selection, all the language — and they create the sense of professionalism that’s a hallmark of top-tier organizations.
Bezos’ involvement gives the Post potential. Now there’s a chance that something interesting is going to happen there; something that’s not just a repackaging of content or yet another paywall or some other half measure driven by desperation.
I run into this all the time, yet I’ve never found a definitive usage rule.
Here’s an example:
Let’s say I have a sentence that goes on a bit, and then, in the middle, I drop a quote that says something like “We were tired and angry, but we persevered,” and then I continue on with the rest of my sentence.
Should that quote be capitalized if it falls in the middle of the sentence?
Specifically, should I do this?
… I drop a quote that says something like “We were tired and angry, but we persevered,” and then I continue …
Or should I do this?
… I drop a quote that says something like “we were tired and angry, but we persevered,” and then I continue …
The Purdue Online Writing Lab (OWL) recommends the fragment guideline: Capitalize the first letter if the mid-sentence quote is a full sentence and make the first letter lowercase when the quote is a fragment.
I’m inclined to trust OWL, but I’d also like to know how others handle this.
It’s [the home page] gone from something like a newspaper’s A1—a glimpse of and portal to the day’s top content—and become more like a magazine cover, providing a tease and a hint at the editorial project, but not a direct path to stories themselves … For a majority of readers, who come in through the side door and then pare back the URL or click on the publication’s logo, the modern homepage conveys what this news outlet is all about, but little else. It’s still valuable. It’s just not as important to the business model or editorial project. And the sooner editors come to grips with that, the better.
This shift started with SEO. It didn’t take long for savvy Internet types to realize Google was sending traffic to specific pages, not necessarily the home page. Social tools amplified this trend. No one tweets a link to your front door.
This is why I limit my focus to two things anytime a redesign is discussed:
1. The design and utility of the article page — I assume most visitors will interact with the site at this level, so the article page better look and work well. It must be clean, fast and intuitive.
2. The formatting of the body area — People come to a site to read or see something that sits in the body segment of the page. That “something” better look good. That means p tags and subheads and line height deserve attention. Videos should be large enough to look right but not so large they get cut off. Pictures should have adequate spacing. All of these details matter because this is the stuff people are looking for and at. And if you send your content out through a full RSS feed, body copy is the only thing people see.