I check out Boston.com regularly. I don’t know why. Habit, probably.
But look at this nonsense:
See that red box? That’s where the content goes. That wee sliver of space is where the stuff that people actually want lives. The content has been pushed and prodded into a small parcel of land, wedged between ads, navigation, whatever embedded doo-dad sits within the body copy, and the world’s biggest app advertisement looming at the bottom. The content on that page should take this personally.
Here’s what that window looks like when you separate it from other stuff on the page:
That’s not a viewport. That’s a bookmark sitting sideways.