I read the Quartz Daily Brief almost every day. This is notable because I’m not all that interested in international business or politics. Yet there I am, each morning, scanning through the latest Quartz has to offer.
I appreciate the elegance of the thing. It’s a simple, well-written lineup that starts with the important stuff and concludes with a handful of weird/interesting/notable links that I often have yet to encounter. The tone of the email is smart, but not off-putting, funny, but not snarky. And it has never — not once — been twee.
After reading this case study, I appreciate the Daily Brief even more. Turns out Quartz produces three editions every day, each timed to serve a particular part of the globe at precisely 6 am.
Quartz senior editor Zach Seward explains how it all comes together:
“Typically, one of our reporters in the United States—it’s a different writer each week—pulls together the first draft of the email in the afternoon on, say, Tuesday. That’s edited in the U.S. as well, and sent to our readers in Asia, where it’s already Wednesday morning. (We aim to hit inboxes by 6 am in Hong Kong, London, and New York, respectively.) About six hours later, reporters and editors in Asia update the email to reflect any new information and send out the Europe edition. Finally, the Americas edition is sent from Asia or Europe about 12 hours after the whole process began in the U.S. It’s a lot of work, but our readers seem to think it’s worth the effort, which is all that matters.”