Conferences and custom mobile apps: Yup, that makes sense

Attendees at the LeWeb conference held earlier this month had an extra organizational tool at their disposal: a custom iPhone app. I cannot believe how much sense this makes. As app frameworks become more common, and development costs come down,…

Attendees at the LeWeb conference held earlier this month had an extra organizational tool at their disposal: a custom iPhone app.

I cannot believe how much sense this makes. As app frameworks become more common, and development costs come down, I can see a point in the next two years when conference apps move from novelty to must-have. Sort of like Wi-Fi (but hopefully more reliable).

And let’s not forget the sponsorship opportunities here, either. A smart sponsor could use the app to send a hyper-targeted message to a hyper-targeted audience. Toss in some sort of booth contest, and you’ve got the marketing equivalent of the Death Star’s tractor beam.