Kudos to Joel Johnson for elegantly noting one of Apple's most profound strengths: it doesn't muck about in vaporware.
From Gizmodo:The fact that Apple does not reveal prototypes but shipping products is the fundamental difference between their entire business strategy and that of the rest of the industry. It evokes a feeling of trust between Apple and consumers -- that when Apple actually reveals a product, it's something that they're confident enough to support for years to come.
Put another way ...
