TechCrunch reports on positive early signs from AOL's Politics Daily, which features long-form original political content:

In the grand scheme of things, AOL's strategy towards monetizing niche content online seems to be working out. And since they've already got the publishing platform with MediaGlow, new brands can be inserted or built at little marginal operating cost. If the brand tanks, which is likely to happen at some point, then AOL isn't losing too much. [Link added.]